MagicBullet Media partnered with mygooddeed.org and Deutsch Advertising for the comprehensive “I will (pay tribute)” public service announcement campaign. “I will” is an outgrowth of MyGoodDeed’s mission to inspire millions of people annually to dedicate the day of September 11th to voluntary works of charity, good deeds and compassion. The MagicBullet Team developed the Facebook App, and created a multi-media news release to enhance coverage amongbloggers and online news sites. The “I will (pay tribute)” campaign’s goal is to get 1 million tributes by September 11th, 2011 which marks the 10th anniversary. And we are on our way to that goal.