The Doritos brand today announced that its consumer-created Doritos commercial “Man’s Best Friend,” which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY’s annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator, Jonathan Friedman with a $1 million cash bonus prize.
The win for “Man’s Best Friend” marks the third time in Super Bowl advertising history that a consumer-created Doritos commercial has topped the USA TODAY Ad Meter rankings. In addition to “Man’s Best Friend,” “Sling Baby” also received airtime during Sunday night’s game. Created by Kevin T. Willson, “Sling Baby” scored No. 4 on the Ad Meter.
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Finalists
“Bird of Prey”
Joby Harris
36 years old, freelance graphic designer
Budget: $500
“Dog Park”
Tyler Dixon
36 years old, freelance video producer
Budget: $1,300
“Hot Wild Girls”
Brad Scott
25 years old, video producer
Budget: $2,000
“Man’s Best Friend”
Jonathan Friedman
39 years old, freelance graphic designer and musician
Budget: $20
“Sling Baby”
Kevin T. Willson
34 years old, freelance video producer
Budget: $3,000
