Ali Landry Announcement Video
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Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the brand once again to announce the five finalists for this year’s Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air — one selected by America’s votes and one by Doritos. The finalist whose ad scores highest on the USA TODAY Ad Meter will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster “Transformers” movie franchise, along with a shot at a $1 million bonus. Doritos fans can vote each day for their favorite Doritos commercial on the Doritos Crash the Super Bowl-branded app on the Doritos Facebook Page (http://www.facebook.com/DoritosUSA) and/or on the Facebook mobile app from January 4 to January 29.

Contest Announcement Page
Press Releases
Michael Bay Winner Release: .pdf .doc
Winners Announcement: .pdf .doc
Finalist Announcement: .pdf .doc
Contact

For more info and/or broadcast hard copies, please contact Elana Gichon, MagicBullet Media
818.636.7500, elana@magicbulletmedia.com

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Videos
Ali Landry Voter Experience Footage
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Finalists
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winner_badge
Spot: Goat 4 Sale
Creator: Ben Callner
Budget: $5,000
Occupation: Freelance Film Director
Age: 28
City/hometown: Decatur, GA

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Spot: Road Chip
Creator: Tyler Dixon
Budget: $2,500
Occupation: Door-to-door salesman and a freelance writer/director
Age: 37
City: Los Angeles, CA and Lehi, UT (hometown – San Diego, CA)

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Spot: Fashionista Daddy
Creator: Mark Freiburger
Budget: $300
Occupation: Freelance Director
Age: 29
City: Los Angeles, CA (hometown - Charlotte, NC)

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Spot: Express Checkout
Creator: Sasha Shemirani
Budget: $1,000
Occupation: Photographer
Age: 32
City: Los Angeles, CA (hometown - San Diego, CA)

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Spot: Fetch
Creator: Joe Taranto
Budget: $5,000
Occupation: Student/director
Age: 31
City: Los Angeles, CA (hometown - Melbourne, FL)