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Program Launch Video

DORITOS BRAND INVITES FANS TO CREATE DORITOS ADS IN BOLDEST CRASH THE SUPER BOWL EVER -- $1 MILLION GRAND PRIZE AND UNIVERSAL PICTURES DREAM JOB ON THE LINE

Fans from Around the World Invited to Participate as 10 Finalists Ultimately Vie for the Chance to Have Their Homemade Ads Air during Super Bowl XLIX


Following much speculation from fans around the globe, Doritos — one of the marquee brands from PepsiCo’s Frito-Lay division — today announced the return of its award-winning Crash the Super Bowl contest. Marking only the second time in contest history, consumers around the world are invited to participate in this year’s competition, with two lucky winners ultimately seeing their homemade ads air for a global television audience of millions during the Super Bowl XLIX broadcast. As part of this year’s contest, the creator of the ad receiving the most fan votes will win a guaranteed $1 million grand prize, as well as an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood, alongside some of the best and brightest in the entertainment industry today. More details and official rules are available at www.doritos.com.

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Spokesperson, Elizabeth Banks

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