Macy’s is infusing its stores with fun shopping experiences that evoke Brazil’s festive spirit. Through the magic of augmented reality technology, Macy’s will transport customers to the enchanting country. Customers with iOS and select Android smartphones can download the free "Brasil: A Magical Journey" application from macys.com/brasilapp. Paired with large, artfully crafted Brazil shaped floor markers installed throughout Macy’s stores, the application interacts with map markers, each triggering one of three unique augmented reality experiences including a trip to Carnival, soccer game and interaction with a toucan. Customers can also use the application at home with a rainforest environment that users can interact with without a marker. With all experiences, customers can step in the frame and take a photo, which can be uploaded to share via e-mail or Facebook to be shared with family and friends.

Macy’s is also using QR code technology to deliver exciting and helpful fashion content to customers, straight from the feted designers participating in the “Brasil: A Magical Journey” campaign. These videos, available for download in store and online, offer fashion inspiration and tips from talents, including designers Francisco Costa and Carlos Falchi, and behind-the-scenes footage from the marketing photo shoot in Brazil.

Macy’s Brasil: "A Magical Journey” Augmented Reality Experience

download: Windows | Quicktime | Broadcast


FALCHI by Falchi QR Code Video

download: Windows | Quicktime | Broadcast

Macy’s Brasil: "A Magical Journey” Campaign

download: Windows | Quicktime | Broadcast

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Troubleshooting: Click on the video link and a .zip file will appear in your designated download folder (defined in your browser preferences). Download time varies according to your internet connection. For additional troubleshooting help, contact 212.722.3195



All assets provided are royalty-free. Content Provided by Macy's for media purposes only, not for consumer use.