Madonna and Lola are back with Kelly Osbourne as their new celebrity muse for the spring 2011 Material Girl collection. Photographed by fashion photographer Brooke Nipar, the campaign brings us back to Madonna’s roots in New York City’s East Village as well as in a studio set inspired by the East Village of the 80s with chain link fences and historical images. The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys. com. Material Girl is available in the U.S. exclusively at Macy’s and macys.com.