FOUR WINNING FAN-MADE DORITOS SUPER BOWL SPOTS REVEALED “UNDERDOG” SCORES NO.2 ON USA TODAY AD METER AND $600,000 PRIZE


Winning Moments Reactions

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Four consumer-created Doritos commercials — “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” — aired during the Super Bowl XLIV broadcast. Underdog, which aired for the first time nationally during yesterday’s Super Bowl XLIV broadcast, placed second in USA TODAY’s annual consumer-ranked Super Bowl Ad Meter. This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros. Consumer votes from this year’s Doritos “Crash the Super Bowl” program determined the winners from six finalists, all of whom now have realized a dream come true, and taken a huge leap forward in pursuing their passions. The four winning ads (in alphabetical order) are:
· “Casket” by Erwin McManus of Whittier, CA
· “House Rules” by Joelle De Jesus of Hollywood, CA
· “Snack Attack Samurai” by Ben Krueger of Minneapolis, MN
· “Underdog” by Joshua Svoboda of Raleigh, NC

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The Finalists


Montage of All 6 Spots

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