To debut new Doritos JACKED tortilla chips, the brand unveiled a 56-foot tall vending machine, doubling as a concert venue and working product / prize dispenser at South by Southwest (SXSW) Music Conference and Festival in Austin, TX. Snoop Dogg and Ghostland Observatory performed at the exclusive launch event, and dozens of other artists are set to perform during SXSW on the JACKED Stage by Doritos. The amped up chips will be available nationwide the week of March 26, 2012, in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ.
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