Vanessa Hudgens will appear in the new Candie's only at Kohl's television, print and online marketing campaign playfully titled, "Candie's-isms," the code Candie's girls live by. Key rules include: "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves." To kick off the campaign, Candie's fans will be in charge of choosing the winning television commercial. The winning commercial will air on national television in late July. Voting takes place from June 15th - June 22nd exclusively at www.facebook.com/candies. The print campaign will make its debut in issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, outdoor billboards, television and online at www.kohls.com this August.
Press Release: PDF
Press Release: Wordfacebook.com/candies
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