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7-Eleven Day

On July 11, the world’s largest convenience store retailer is celebrating its 86th birthday by inviting guests across the U.S. to enjoy a free, refreshing small Slurpee drink from 11:00 am to 7:00 pm at participating 7-Eleven stores nationwide, while supplies last. New this year, the birthday freebie is a small size Slurpee drink – almost double the size of the yearly 7.11 ounce birthday drink.

In addition, 7-Eleven wants you to grab your dance shoes and bust a move with the cool, new Slurpee Dance. Fans can watch YouTube sensation Nathan Barnatt preform the dance, view instructional videos and upload videos of themselves “shakin’ their groove thang” in honor of the big day.

Sweetening the deal, 7-Eleven will be making summer #AWESUMMER for anyone who downloads the 7-Eleven App to their smartphone (available via the App Store or Google Play). The 7-Eleven App will supply guests with coupons for free merchandise every week all summer long toward exclusive offers like free Slurpee drinks and free Snickers Ice Cream Bars.

Press Release

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Fact Sheet

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Event b-roll

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Event soundbites

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In-store 7-Eleven Day b-roll

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Time lapse of sand castle build

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7-Eleven Slurpee Dance

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7-Eleven Slurpee Dance "How-to" Video

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